Biography

Eng. Amer Atoui has been appointed as Chief Consumer Officer of Kuwait Telecommunications Company (stc) in April 2021. Eng. Amer Atoui is a seasoned executive in the telecommunications industry with a proven track record of driving performance improvements and implementing turnaround strategies for multinational telecom companies. Before joining stc, Eng. Atoui served as the B2C Managing Director at LAMI Insurance Technologies from July 2020 to March 2021, where he played a key role in structuring the company's startup B2C vertical and defining its strategy. Eng. Atoui's career began at LibanCell (a Lebanese mobile operator), where he held various technical and commercial roles from 1999 to 2004. He then joined Comium Group as International Business Development Manager until 2006. His most notable achievement came as CEO of COMIUM Gambia (2006-2015), where he led the establishment of a greenfield mobile operation, implementing effective commercial strategies and cost-saving initiatives that resulted in strong financial performance. From 2016 to 2019, Eng. Atoui served as the Managing Director of the Consumer Business Unit at Telkom Kenya (formerly Orange Kenya), where he spearheaded the company's rebranding, transformation, and performance turnaround. Additionally, he was an Advisor for the Orange Kenya Acquisition Project at Helios Investment Partners in early 2016. Eng. Atoui holds an Executive MBA (dual degree) from ESCP (France) and Ecole Supérieure des Affaires (Lebanon), and a Bachelor's in Engineering (Computers and Communications) from the American University of Beirut, which he earned in 1999.