Biography

Eng. Anowd Muthaib was appointed as Chief Transformation and Synergies Officer in (CTSO) at Kuwait Telecommunications Company (stc) in March 2024. She was Acting Chief Strategy Officer (CSO) from January to June 2024. A distinguished Strategy and Marketing professional, she has over two decades of in-depth experience in commercial, planning, strategy, marketing and customer value management across Telecom and Banking. Eng. Anowd joined stc as a Managing Director for the Consumer Segment in 2010. In a mere three years, she propelled the company to the second-highest revenue position, fueled by her strategic acumen and the establishment of a groundbreaking B2C digital strategy. Appointed as the General Manager - Enterprise Strategy & Marketing at stc from 2019, Eng. Anowd has been at the forefront of B2B strategy, overseeing planning, budgeting and marketing initiatives. Spearheading the development and establishment of the ICT portfolio, she played a pivotal role in stc's successful integration plans with Qualitynet (ISP) and E-portal (ICT Group of companies), as well as in launching solutions by stc, the brand representing stc Kuwait's B2B solutions. Eng. Anowd Muthaib's started her professional path as a Simulation and Acquisition Analyst and Product Development in the Consumer Marketing Department at Zain Kuwait (MTC) from 2001 to 2009, followed by the role of Premier Segment Marketing Manager at Burgan Bank from 2009 to 2010. Her academic foundation includes a degree in Electrical & Electronic Engineering from Heriot-Watt University (Scotland), complemented by executive courses at Harvard and INSEAD in Decision-Making, Negotiation, Leadership Strategies and Strategic Marketing